Tetra GloFish® Market Launch
The introduction of a new, fluorescent fish species raised questions for hobbyists and enthusiasts alike. Education beyond just features and benefits was key to this successful new product launch.
Tetra Open Stock Program for PetSmart®
When discounted pricing no longer attracted the new customers our client wanted, our behavioral insights helped them deliver more of what these consumers needed.
Marineland Product Launch
Most new product video focus on features and benefits, but a little creativity transformed this dynamic new product introduction video.
Tetra 30-30-30 Education Video
Like many manufacturers, our client relies on its sales channels to help customers enjoy a great experience with their brand. Training tools that work equally well for sales associates and new customers are effective solutions. Read more.
Tetra GloFish Retail Promotion
When a huge marketing opportunity presented itself, our client wanted a creative new “experience” that would capture and hold the attention of their trade media, sales channels, customers, and consumers.
Tetra GloFish Packaging Promotion
Can a sequel promotion do as well as the original?