Featured case study | Gloria GloFish Integrated Launch Campaign

Gloria GloFish Integrated Launch Campaign








Generating more qualified leads to move more products.


Shaping strategy and marketing for manufacturing companies centers around three themes: speed, creativity, and knowledge. At AG, our experience with manufacturing organizations has shaped our approach to helping our clients remain relevant and competitive through impactful communications that are product-focused and sales-driven. We are uniquely positioned to help clients in manufacturing with market research and analysis of competitors as well as market trends – where the industry is going, what are consumers'/businesses' unmet needs and preferences. We can also help uncover insights from this research and test them within various communication platforms to understand what resonates most with target audiences and attain the desired results for you. With all the issues our manufacturing clients have to stay on top of – including regulatory compliance, product development, changing consumer demand, aging workforce, environmental regulations, and advances in technology – AG is ready, willing, and more than happy to lighten the load.











Flooring

Flooring


At Anderson Group, we have experience in both the consumer and commercial flooring worlds, so we understand the challenges within both. We know that retailers struggle to differentiate products and brands in an industry awash in a sea of sameness. This makes helping consumers (who are also struggling with paralysis of choice) more difficult. On top of that, when a client launches a new product, it's essential for them to simplify why their product is needed. They have to make it easier for retail sale associates to sell their products to their various audiences, including consumers, architects, designers and facility/property managers. The two-step process of selling, B2B then B2C, creates a host of challenges we understand and overcome from the get-go, which allows us to wipe the floor with the competition.





Automotive


It’s a total no-nonsense industry that tolerates zero fluff. It’s the ultimate “with as little conversation as possible” industry. This makes it extremely difficult to separate yourself from your competitors because sometimes a subtle difference can make a huge impact – and promoting that can be complicated. For instance, our work for Reading Truck Body included unifying their key communication tools, like sell sheets and eblasts, to have a sleek, modern look that matched their commitment to innovation. Also, the new brand look allowed us to quickly call out the product benefits and differentiators so readers could understand what makes RTB better. By taking the time to dive in and understand our clients’ audiences and what they want in an end product, AG can help shift an automotive organization’s marketing initiatives into high gear.

Automotive




Technology

Technology


The world is changing at an unbelievable pace. Every day something new is created to make our lives better.  But often, technology is so sophisticated it is hard to explain. AG understands how to make technology advances simple and easy to understand and most importantly, relevant to the consumer. For instance, one our clients, Voceio, talked about all the great things their technology did. But they couldn’t explain who it could help, why it is beneficial and how it can help. Diving in to understand the core benefit of the technology allowed us to market it to the hotel/resort industry.  Here we could explain how it would benefit their guests by providing information right from their room and how it would help the resort itself by cutting down on support staff, enhance their reputation as a high tech property and provide guest data and analytics. Our video presentation, explaining the technology and its benefit to the end user, made a tremendous impression on two of the biggest resorts in the country.