Rather than produce a standard video with spinning products and feature callouts, our team designed a colorful music video to grab attention, quicken the pulse, and highlight the product line’s incredible new technology—all in 52 seconds. But that was just the beginning.
To keep the momentum going, our integrated marketing plan also included developing in-store displays, eMarketing campaigns, retailer support, media relations, and a social media program that ran before, during, and long after the trade show was over.