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Restonic

We supported the dreams of a mattress brand.


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THE CHALLENGE


Present an award-winning legacy brand to a new generation of customers.


For well over 80 years, Restonic has produced innovative, handcrafted, and highest quality sleep products. But with many new competitors entering the market, this legacy brand needed to stand apart from—and above—all the clutter and noise.


Project Types

Research
Marketing
Creative Strategy
Graphic Design
Art Direction
Video/Film
Storyboard/Scripting






While it was tempting to focus on the brand’s exceptional quality and industry awards, our team chose to breathe new life into their tagline, “Supporting Dreams,” via two short videos that highlighted how a good night’s sleep contributes to our health, vitality, and well-being. The multi-purpose visuals and content was designed for use at tradeshows, on websites, in social media, and as customized in-store commercials.


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Restonic has been supporting dreams by producing the highest quality sleep products since 1938.




THE RESULTS

Another happy client and exciting project put to bed.

Retailer response was immediate and impactful. The videos not only helped new salespeople learn about the brand, but also give a new generation of customers the confidence to invest in themselves.




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