879 Fritztown RoadSinking Spring, PA 19608
The home aquarium industry represents an average of 11% of the more than $70 billion pet industry.
To measure the success of the marketing program, TAG conducted another survey in 2014-2015 of GloFish product ownership. Results showed that the introduction of GloFish products had grown ownership of aquariums by 6%. It also revealed motivational factors, which we used to fine-tune our marketing strategies, messaging and channels. For instance, of three consumer segments––families with young children showed the highest potential for growth and where the bulk of our marketing efforts should be focused, validating Tetra’s investment in marketing GloFish.
Recognizing the enormous growth potential of GloFish®, in September 2017, Tetra purchased GloFish from Yorktown Technologies, L.P.