Help people and businesses improve their financial wellness.
As an independent mutual bank committed to growing relationships and their community, Penn Community Bank hired our team to help families and small businesses combat the growing financial pressures they faced from the Pandemic’s continuing impact.
Though a lot of good information about managing money already exists, it’s often packaged as building “financial literacy” not financial resilience or wellness. Good or bad, the word “literacy” turns off audiences who need the most help, the opposite of what Penn Community Bank wanted to achieve.
From experience, we know that communications to “change behaviors” aren’t the same as providing good information. For instance, simple things like tone of voice and word choice dramatically affect how people accept or dismiss good advice, try new ideas, and choose better habits. We applied these and other behavioral principles in developing two white papers targeting local families and small businesses.