Featured case study | Armstrong Diamond 10 Product Launch

Armstrong Product Launch


Dirty. Dirty. Dirty.



Our client wanted to stress the importance of regular water changes to new fishkeepers.

Proper water care is critical to the life and health of every aquarium, and yet can be one of the easiest elements to overlook – especially for new aquarium keepers. In fact, proper water care is the main reason newcomers to the hobby have problems. Education is essential to success.

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Tetra® approached us to create a retailer video to help simplify one of the most critical tasks in water care maintenance – routine water changes. Working with a production company in Philadelphia, we created a short, animated video featuring an easy-to-remember mnemonic to help new fishkeepers remember when to perform water changes, how often, and how much to replace. The video was featured at point of purchase at retailers, including Walmart, PetSmart, and Amazon.com.