Featured case study | Brand Campaign

2018 Brand Campaign








We have B2B2C experience to understand how to engage consumers and retailers alike.


Whether a company serves retailers and consumers or consumers only, AG has the B2B2C experience to understand how to engage with consumers and retailers alike. We've developed integrated retail marketing plans, crafted distinct brand frameworks, launched new products and more – all to help consumer goods brands stay top of mind and on the shelves of their most critical target audiences to generate measurable results. The consumer goods categories we've served include pet & wild animal, home & garden, energy providers, hospitality, tourism and entertainment.











Pet & Wild Animals

Pet & Wild Animals


We began working for Tetra® Pond in 1999. Over the years, we’ve grown the relationship from one brand to developing and creating solutions for all six brands in Spectrum Brands' Pet, Home & Garden Aquatics division –  Tetra® Pond, Tetra®, Marineland®, Instant Ocean®, Tetrafauna® and GloFish®. As an integral extension of their marketing team, we don't just do one-offs and pinch-hit every now and again (although we're more than happy to do it when asked). We provide critical strategic guidance and support for their brands, including digital and web design. For example, we built their social media platforms from scratch (Facebook, Twitter and Pinterest) and continue to monitor activities and metrics. We also built a robust video library on their YouTube channels, producing more than 50 how-to and educational videos in less than two years. We did all this by building trust, project by project, and 18 years later, it's still the way we prefer to work.





Home & Garden


In the competitive home center environment, if your product is not making sales, your product goes off the floor. Home Centers keep a limited number of products in their store, so the battle at point-of-sale is fierce. With Root Lowell, a flow-sprayer for weeds destruction, we made an impact at the annual Lowe’s line review by updating the look of their packaging to be more attractive and attention-getting on their shelves  It got the product noticed, and sold.  Also, Home Centers are designed for the DIYers, not the professional landscaper.  So when Tetra® Pond decided to enter the backyard pond market at home centers, they had to make it easy for the DIYer to take this on for a weekend project. To accomplish this, we created an innovative POP display that provided an easy-to-use flip-chart guide for installing and maintaining your pond. It was attached to the display and made the instructions easy to follow. This gave the DIYers the knowledge they needed to feel empowered and developed the confidence to do this.

Home & Garden




Energy Providers

Energy Providers


Nobody wants to think about their energy provider. They only think about them when the bill comes or when there’s a problem. So how do you remain relevant in times other than these? By making impact to advocate for existing customers, new customers, and the customers you didn’t even know you needed – showing them how loved and appreciated they are and that you're there for every need, every time, at a moments notice. At AG, we work with UGI Utilities on programs that sometimes are not pleasant, like having to tell homeowners their gas meter has to be relocated from inside their home to outside due to government regulations. But we also get to do the fun projects like create the “Welcome” kit for those who just converted to natural gas. In either case, we craft the message that UGI is there for them and wants to make their life better. Treating a company like it is a person, a person who understands the people they are talking too and their current state of mind are how we keep UGI in a positive light.





Tourism


People don’t realize how intense the competition for the consumer dollar is in the tourism industry. It used to be that people would come back to the same places, year after year, for the “traditional” vacation.  But now, there are so many great areas to visit, and people are more receptive to a new adventure. So if you want them to come to your region, you have to tell them about MORE. More then meets the eye. More than what they already perceive your destination to be. And more than they could ever imagine. Experience is the route to happiness. And that's what AG helps tourism clients communicate – creatively, concisely, and emotionally, all to get potential visitors and overnight guests to say, "Hey, let's plan a trip to _____(your destination here)_____!"

Tourism




Entertainment

Entertainment


In a sea of distractions and attention deficits, what makes a client’s source of entertainment unique enough to get people to spend their hard-earned money and precious free time there? This was the question we help one our clients answer, Knoebels Amusement Resort. Through our research, we found that generations and generations have been visiting the park. Families love the fact that their grandparents took their parents there. Their parents took them there, and now, they are taking their kids there. Knoebels doesn’t get caught up in having the fastest, sleekest or most high-tech rides—they want the most nostalgic. They want to honor the family tradition by having the same rides or reasonable facsimiles that have been enjoyed by generations. “For all ages, for all times” became our creative strategy to promote not just the park, but the whole resort and its various amenities. This rocketed through the noise and transformed their efforts, thinking and delivering bigger for them.