Featured case study | Armstrong D10 Product Launch

Armstrong Product Launch








The landscape of healthcare continues to shift dramatically.


More and more, the responsibility of one's health is being directed to patients and consumers. To stay competitive, providers and organization's serving the industry must change how they connect with their audiences. At AG, we help our healthcare clients remain at the forefront of the industry by producing work that creates game-changing impact to break through the clutter and stay ahead of the shifts in healthcare.











Health Networks

Health Networks


In this dynamic landscape, clients need to navigate through the significant changes in Medicare and insurance and how professionals get paid. At the same time, they need creative solutions to meet the financial pressures of trying to serve underinsured and underserved patients –– but health networks can’t predict their funding. These challenges, and more, make how these organization communicate more important than ever. At AG, we worked with a home healthcare group by delivering cost-effective digital programs with accurate outreach, external PR & communication strategies as well as social media strategy to help them move forward.





Treatment Centers


As the alcohol, opioid, heroin and cocaine epidemic continues to spread across the nation and grow out of control, treatment centers are working to overcome challenges that diminish their focus on treating patients. At the top of this list is the need to prove one’s credibility in an industry rife with sober homes, fly-by-night and unethical operations popping up, hanging shingles and “practicing” medicine. AG understands the issues this industry faces. In fact, some of our associates have worked client-side, tackling these challenges head-on. To say that helping those afflicted by this epidemic is a passion of ours, or that we are experienced in the industry is simply an understatement. We’ve worked client-side, spending years directing some of the largest treatment providers in tackling these challenges head-on. We are committed and determined to make an impact in the fight against the disease of addiction.

Treatment Centers




Hospitals

Hospitals


Hospitals continue to focus on specialization, positive outcomes as well as leadership and credibility within the industry and among consumers. To remain competitive, hospitals must continue to change how they connect with their audiences. They must understand how to position themselves as industry leaders and keep up with the trends, treatments and technology that can set them apart. Trust is critical, and all marketing efforts lead to building it within the communities they serve, the peers they associate with and the patients they care for.





Senior Living Communities


The two significant brand and marketing challenges leaders of senior living centers face are opposites: one is logical; the other is emotional. On the rational side, senior living facilities need to separate themselves and show potential residents and family members the value of an assisted living facility vs. in-home care, including why their particular center is a better choice for their loved one compared to their competitors. On the emotional side, leaders also need to assuage families of the guilt associated with this critical care decision.

Senior Living Communities