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Tetra

We moved tanks and cross-sold essentials.


SEE THE WORK



THE CHALLENGE


Turn a loss leader into a sales engine.


Each year, Tetra partners with PetSmart® to offer discount pricing on its “open stock” of Tetra brand glass aquariums. While the goal is to attract new fish-keeping customers, it wasn’t living up to its potential.


Project Types

Marketing
Creative Strategy
Graphic Design
Art Direction
Copywriting
Packaging
Point of Purchase Display






Our research showed that people interested in starting an aquarium have a lot of questions that must be answered before they’ll plunge into the hobby. Our team used that “plain glass box” to illustrate the types and sizes of fish appropriate for this model and the recommended lighting and filtration system needed. Links to Tetra’s support services not only helped our client track site traffic and buyer interests, but also added new names to its newsletter mailing list.





THE RESULTS

The colorful imagery transformed a “stock” product into a cost-effective merchandising tool that drew many new families into the hobby and moved sales of Open Stock for the first time in years.




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