Featured case study | My Aquarium App Integrated Launch Campaign

My Aquarium App Integrated Launch Campaign




Tetra

We moved tanks and cross-sold essentials.


SEE THE WORK



THE CHALLENGE


Our client wanted to bring a fresh, new approach to a long-standing, nationwide retailer program.


Open-stock glass is a program that Tetra® brand has been partnering with PetSmart® on for quite some time. It is a once a year program, where a discount price is affixed to all Tetra® brand glass aquariums. Our client, however, wanted to shake things up this time around, and we were happy to assist.


Project Types

Marketing
Creative






To help Tetra® brand continue their open-stock glass aquarium program with PetSmart® nationwide, we not only completely rebranded their open-stock tanks but also added cross-promotional messaging to help drive sales of Tetra® brand's other consumer products, including filters, food, water care essentials, heaters and more.