Featured case study | Gloria GloFish Integrated Launch Campaign

Gloria GloFish Integrated Launch Campaign








We have a wealth of experience balancing industry demands with consistent ROI.


To generate sales, organizations in the financial sector need to create impact to stand out from other companies and address regulatory changes. Now more than ever, they need to reach the right target audiences; however, where their audiences are these days has expanded, thanks to the fragmentation of media. To connect, financial clients need to embrace a blended strategy of push and pull marketing that improves engagement and keeps them out in front of their consumers.

At AG, we collaborate with every financial services company we work with to understand their specific challenges to help them generate high-quality leads to grow profitably. To help financial clients solve difficult business problems in an evolving industry and world, we focus on product development, sales and business development, marketing strategy and campaign development, data analytics, customer profitability and management dashboards.

Anderson Group is a proud service provider of the PA Bankers Association.
 











Banks & Merchant Services

Banks & Merchant Services


In this industry, confidentiality and compliance in communications are critical. Something we understand at AG, inside and out, and deliver. Our depth of regulatory knowledge also helps us quickly react to changes, while proactively guiding our clients to connect with their audiences in the future. When we partnered with Bank of America Merchant Services – one of the largest payment processors in the country, offering payment and point-of-sale solutions to large and small businesses – we produced everything from new logos and icons to full trade show graphics and materials. Over our more than 10-year relationship, we delivered continually updated materials with compliance and consistent branding. The wealth of knowledge AG brings to the table comes from our associates who have worked on the client side for financial organizations like Sovereign Bank (now Santander). Our other client experience includes Bank of America, National Penn Bank, CoreStates & First Union (both now Wells Fargo), First Priority Bank (now Affinity Bank), Central Pacific Bank, PSECU, and VIST Bank.





Brokers & Institutions


The complexity of investing keeps growing. Now more than ever, customers need a wealth management advisor they can work with and trust for the long haul. But confidence is a vaporous idea and hard to communicate in marketing. The difficulty these clients face is how do you prove it? How much of your story matters? How much education in specific investments do customers want or need? No potential customer has ever chosen a wealth management partner based on marketing alone. It’s a relationship-based industry, and always will be. At AG, we help foster and develop relationships one successful project at a time, proving ourselves over and over again to our clients. Renewing our passion for creative solutions with each new brief and opportunity we get.

Brokers & Institutions




Insurance Providers

Insurance Providers


The perceptions of insurance providers keep taking a hit. Premiums continue to rise, mostly by double digits. The idea that health insurance is quickly becoming “catastrophic” insurance is part of the conversation. It’s the “necessary evil” that consumers need to not only stay healthy but also to avoid bankruptcy. Creating a positive and favorable image in this climate is no easy task – but always a welcomed challenge.