Featured case study | Brand Campaign

Seasonal Brand Campaign

Pottstown Area Health & Wellness Foundation

We helped our client deliver on their mission.



Our client wanted to do more than support healthy living; they wanted to provide the tools and motivation residents needed to actually get healthier.

When the Pottstown Area Health & Wellness Foundation (PAHWF) formed almost 17 years ago, they wanted to define their success by helping residents to be healthier. It wasn’t enough to promote a healthy lifestyle; they wanted to change behavior.

Project Types

Brand Identity
Public Relations

To generate that kind of impact, we knew any communications program would require a behavioral management approach, not just a traditional marketing one. We also knew results would take time, and that for people to change, we had to challenge assumptions and give residents clear, specific ways to live healthier. Below: Healthy Living eBook, an Online Series of Health Topics, Mission Good Nutrition Local Broadcast Series, Pottstown Area Outdoors Tri-County Recreation and Trail Finder Website

While the position of the brand would stay the same, we helped PAHWF understand that the brand’s roles and activities would evolve over the years, beginning as a “coach,” offering people encouragement and quick, easy steps, and finally emerging as a “leader and catalyst” for community development. As PAHWF’s brand slowly evolved, so did the health of its community. Below: Community Parks Fund Raising Campaign Contest, Quarterly Community Benefits Report


More residents are enjoying greater health.

By taking the time almost 17 years ago to challenge assumptions, we were able to help PAHWF deliver on their mission.

PAWF 86%

Adults in the Tri-County Area that self-rated their health as excellent, very good, or good
PAHWF >70%

Residents that reported they had made changes to improve their health
PAHF >50%

Changed their eating plans to lose weight

Reported exercising vigorously for 20 minutes at least three days a week (nationally, 61% report they DO NOT exercise vigorously for even 10 minutes)