Pottstown Area Health & Wellness Foundation

We helped our client deliver on their mission.

SEE THE WORK

THE CHALLENGE

Our client wanted to do more than support healthy living; they wanted to provide the tools and motivation residents needed to actually get healthier.

When the Pottstown Area Health & Wellness Foundation (PAHWF) formed almost 17 years ago, they wanted to define their success by helping residents to be healthier. It wasn’t enough to promote a healthy lifestyle; they wanted to change behavior.

Project Types

Strategy

Research

Marketing

Brand Identity

Public Relations

To generate that kind of impact, we knew any communications program would require a behavioral management approach, not just a traditional marketing one. We also knew results would take time, and that for people to change, we had to challenge assumptions and give residents clear, specific ways to live healthier. Below: Healthy Living eBook, an Online Series of Health Topics, Mission Good Nutrition Local Broadcast Series, Pottstown Area Outdoors Tri-County Recreation and Trail Finder Website

While the position of the brand would stay the same, we helped PAHWF understand that the brand’s roles and activities would evolve over the years, beginning as a “coach,” offering people encouragement and quick, easy steps, and finally emerging as a “leader and catalyst” for community development. As PAHWF’s brand slowly evolved, so did the health of its community. Below: Community Parks Fund Raising Campaign Contest, Quarterly Community Benefits Report