Featured case study | Sustainability Video

Sustainability Video




Bank of America Merchant Services

We powered the marketing for a massive payment processor.


SEE THE WORK



THE CHALLENGE


Support and grow one of the nation’s largest payments processing company.


Over the fifteen years we worked with Bank of America Merchant Services, the payments processing industry witnessed incredible innovation, fierce competition, and an ever-increasing need for security and fraud protection. As a result, our team gained a unique perspective on the industry and its customer base—launching many new products, managing all types of internal and external communications programs, and supporting numerous product, brand, and marketing contacts across the country. Presented here are but a few examples of the many marketing campaigns, communications, trade show displays, merchandizing tools, and sales tools produced during our productive, fifteen-year partnership—including Cover Station®, TransArmor® Solution, Apple Pay™, EMV®, Mobile Pay options, and much more.


Project Types

Strategy
Research
Marketing
Graphic Design
Art Direction
Copywriting
Collateral
Point of Purchase Display
Trade Show Graphics
Video/Film




The Anderson Group delivered great options in short order, giving us a lot to work with.

Paul Fuegner , Enterprise Marketing & Communications Executive, Bank of America Merchant Services



Programs included: OptBlue, New product launch – Clover, and EMV. Tactics included: Email marketing, Direct Letters, Brochures, Sell sheets, Postcards, Slideshows/Presentations, Trade show displays/materials/handouts, Product manuals, Video, Infographics, Packaging, Advertising, Speaking points, Vendor management, Invitations, Photo shoots, Newsletters, White papers, POP displays, Internal communications, and Logo design.