Featured case study | Sit, Stay & Save Promotion

STAINMASTER® Sit, Stay & Save Promotion




PA Treasury

We showed parents that a bright future starts early.


WATCH THE TV SPOT



THE CHALLENGE


Motivate parents to explore and open a PA529 Savings Account.


Families, especially parents, know that saving for higher education is one of the most important things that they can do for their children. With the rising costs of secondary education, they also think that that is it one of the most stressful and impossible tasks that they face. Our client, The PA Treasury Bureau of Savings Programs, oversees one of the nation’s largest college savings plans, called PA529 Savings Accounts. In addition, they manage Keystone Scholars, another program designed to kick-start the savings process that provides $100 to all PA newborns. The goal is to help families overcome the fear and burden of saving for higher education. Every May 29th, they host their “Annual 529 Day” to encourage families to open a new account and start saving. This year, they asked AG to help them turn a one-day promotion into a “one month blitz” and provide new creative that elicits a positive action for both programs.


Project Types

Strategy
Research
Marketing
Creative Strategy
Integrated B2C Campaign
Graphic Design
Art Direction
Copywriting
Direct Mail
Video/Film
Audio
Photography
Storyboard/Scripting
Social Media
Search & Display Ads







THE RESULTS

Record-setting Enrollment

Positive results began the first week the campaign started and continued to build.







website visits increase

Website visits were up 130% compared to June 2020.
increase in new accounts

The number of new account opened was significantly higher compared to the same month in 2020.
higher contributions

June 2021 contributions were 26% higher compared to June 2020.