Featured case study | Armstrong Diamond 10 Product Launch

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(Re)Activate positive change and growth


Many great marketing strategies miss their mark because of conflicting habits and assumptions of prospective customers as well as employees. Our approach to strategic planning and execution is different. As we help your team define new opportunities and distinct brand positionings, we also consider what "key behaviors" either support or undermine your efforts. Your marketing strategies, messages, and execution plans not only reach the right people at the right time and best channel, but also embrace, and inspire your audiences to take positive actions.











Brand Development & Positioning

Brand Development & Positioning


To help leaders discover, clarify or evolve their brand framework, we use a phased process that aligns an organization’s business and brand strategies. The end result gets everyone moving in the same direction toward the same goals.

  • competitive audits
  • communication audits
  • consumer and audience research
  • brand platform development
  • focus groups
  • brand architecture
  • naming and positioning




Behavioral Marketing Plans


Behavioral Marketing plans define how our clients find and inspire audiences to engage with their businesses. Our pioneering process is empowered by data, measurable human behaviors, and insights into changing attitudes, habits, and expectations—no matter the size of the project or medium involved. It also gives us a unique understanding not only of the customer journey and buying process, but also our “Client's Journey” and how to optimize both.

  • lead generation and lead nurturing
  • brand awareness
  • messaging strategy & segmentation
  • channel marketing
  • integrated campaign development, execution and ongoing management
  • media placement
Behavioral Marketing Plans




Messaging & Visual Strategies

Messaging & Visual Strategies


We explore a variety of creative directions and executions to ensure our clients’ communications stand out from the competition, deliver the right message with impact and persuade their target audiences to purchase, participate, plan, click, call, text, find out more, etc.

  • copy platform development
  • concept development
  • mood board and storyboard development




Digital Marketing Plans


To increase brand exposure, improve SEO rankings, drive traffic and build a loyal fan base, we take the time to understand our clients' current position, online reputation and what their various audiences want and need from them. From there, we customize a digital marketing strategy that delivers relevant content regularly to promote ongoing engagement with fans, followers and visitors.

  • audience research and analysis
  • website audits
  • digital marketing planning
  • media placements
Digital Marketing Plans




Social Media Content Strategies

Social Media Content Strategies


To reach key audiences, we develop an in-depth social strategy that has an immediate impact. At the same time, we work to organically build a fan base to ensure our clients are reaching the most passionate and loyal followers of their products and services.

  • strategic development
  • internal social audits
  • competitor, audience and influencer scanning
  • content strategy & development




Marketing Data Solutions


With the expertise and experience to give your sales, marketing, and customer data meaning, we help our clients uncover trends, untapped opportunities, and cost-effective process improvements. Our network of data engineers, scientists, and analysts also are available to integrate and optimize your data resources.

  • marketing optimization
  • process improvement
  • data integration
  • planning and forecasting
  • ongoing support
Marketing Data Solutions




See how our strategies create impact for our clients.

View Our Work

See how our strategies create impact for our clients.

View Our Work