Featured case study | CNG Direct Mail Campaign

CNG Direct Mail Campaign








Insights to ignite smarter and faster decision-making that drives results.


As more organizations shift from being product-centric to customer-centric, the need for accurate, integrated, and timely marketing data increases exponentially.

Brand marketing and communications teams are challenged to KNOW what customers and prospects want and expect from the organization, and use that information to improve products, processes, services, and customer experiences.

As behavioral marketing experts, we help your teams uncover not only WHAT customers and prospects expect and are doing, but also HOW they’re doing it and WHY they’re doing it. We start by leveraging your existing technology tools and data resources for new insights and key metrics. Over time, we also can help you add and integrate new technology programs and monitoring tools to more accurately predict, track, and report on changing needs and behaviors that could affect/improve ROI.

The transforming power of marketing data and our “behavioral analysis” helps organizations not only improve the effectiveness of their marketing investments, but also lower costs, support innovation, identify new market opportunities, and inform process improvements.











Data Research and Reporting

Data Research and Reporting


Regardless of where a client is in their business intelligence process, our team can get them where they need to be – uncovering insights that open up new growth opportunities. We do this by helping them find pain points with their data. What isn't it doing to drive results? How would they like their data to work for them? Do they want to know more about competitors or do they want to dig deeper into their most profitable products and services? Would they like to use data to help them enter new markets or for merger & acquisitions? We can also integrate our process with any existing sales platform. By delivering intelligence across a client's organization, we empower leaders in virtually every department to make more informed decisions that can improve performance across the board.

  • data assessment
  • data analysis
  • systems assessment and analysis
  • software analysis
  • connectivity of systems for integration
  • audit and enhance structures
  • automate manual systems





Marketing Optimization


Through the insights business data uncovers, we can help clients measure the effectiveness of their marketing efforts by determining the ROI on their spend. We can create dashboards to provide real-time reporting to inform and speed decisions. We can also help identify which marketing tactics, messages and assets are performing well to help evolve and enhance future initiatives.

  • analytics tracking
  • reporting
  • campaign development
  • dashboard development
  • a/b testing
  • segmentation
  • crm development
  • finesse messaging
  • enhance targeting
  • improve results
Marketing Optimization




Operations Optimization

Operations Optimization


We help our clients analyze their business data from all sources to help them reduce costs and errors while increasing efficiency and productivity. We can also help clients augment any Six Sigma or operational approaches to improving productivity they may already have put in place. By putting information and insight into our clients' hands in real-time, we empower them to make decisions based on facts, not gut.

  • analytics tracking
  • reporting
  • efficiency monitoring
  • process audits & improvements
  • automate manual systems
  • sales audits





Planning and Forecasting


Data gives you more than insight; it also gives you foresight. By using data, we can help clients predict growing and rising trends as well as identify opportunities for new products and new markets. With critical information gleaned from their own business data, leaders can make decisions for future growth and forecast infrastructure needs more confidently than ever before.

  • predictive analytics
  • trend analysis
  • strategic planning
  • projections
  • focus groups
  • 1:1 interview
  • secret shopping

Planning and Forecasting




Key Marketing Metrics and Indicators

Key Marketing Metrics and Indicators


Unlocking business intelligence isn't only about implementing the right platform. It's about finding the right partner, too – one who will be there to initiate a client's program and also help iterate it every step of the way. Once a client goes live, our team continues to offer ongoing recommendations and improvements that will further enhance their BI process. Over time, we grow to become a critical extension of your team – there to help you interpret data, complete uploads, and make sure systems are optimized and new data is always incorporate into your process. In other words, we grow and evolve along with your data needs.

  • status meetings
  • monitoring and tracking
  • identifying trends
  • ongoing strategic implementation