Featured case study | Gloria GloFish Integrated Launch Campaign

Gloria GloFish Integrated Launch Campaign




Nonprofit Overview

Thinking Big When Big Budgets Don't Always Exist





Supporting our community

Hope Rescue Mission wanted to launch an aggressive capital campaign to raise funds to build and support a new community shelter for women, children, and teens.

Pottstown Area Health & Wellness Foundation wanted to find new ways to effectively promote its various programs and initiatives available to area individuals and families.

Habitat for Humanity of Berks County saw reaching out to local businesses and community leaders as central to its mission of changing lives and building futures.

Berks Jazz Fest, a deeply-rooted institution in the region, sought innovative thinkers and music aficionados to inaugurate the annual festival more than 30 years ago—and continue to broaden its melodic appeal through the decades.

Our support of regional nonprofits is an agency-wide point of pride. Nonprofits play a critical role in our community, and we’re proud to support them in achieving their capital and membership goals to better embrace and empower the people they serve.

AG’s senior leadership takes on a primary role in creating and guiding any communication campaign for our nonprofit clients. After all, “thinking big” is important, no matter the objective or budget.

But we go further, beyond the marketing strategies and creative executions: Our team members lead by doing, actively giving their time and talent outside of the office in service to community, civic and religious organizations.