Featured case study | Armstrong Diamond 10 Product Launch

Armstrong Product Launch




WOLF Home Products

We gave the brand a lone look and feel.


SEE THE WORK



THE CHALLENGE


Our client needed to develop a better brand for its 175-year-old company.


WOLF Home Products has been an innovator in the building products industry for over 175 years – a testament to the quality of their products and service. They approached AG with a big task: Help create consistent branding across their expansive library of collateral materials.


Project Types

Strategy
Marketing
Brand Identity
Digital Marketing Strategy
Creative Strategy
Graphic Design
Art Direction
Copywriting
Collateral
Print Advertising
Direct Mail
Packaging
Email Campaign
Point of Purchase Display
Trade Show Graphics
Photography
Social Media
Content Development






In addition to unifying the look and feel of the marketing collateral, we created a clear, simple hierarchy to help organize the materials. We also developed a voice that was easier to read, offering a consumer-friendly feel to the trade audience.





THE RESULTS

We built something better, too.

A more integrated, cohesive and consistent brand.