Featured case study | My Aquarium App Integrated Launch Campaign

My Aquarium App Integrated Launch Campaign

UGI Energy Services

We positioned a leading natural gas provider for the future.



Take a very successful brand to an even higher level.

A subsidiary of UGI Corporation, UGI Energy Services provides smart and efficient energy solutions for a wide range of customers across the Mid-Atlantic and Northeastern United States. Beginning with natural gas, the firm added other energy options and infrastructure over the years. The firm knew it needed to incorporate these new options into a more organized brand architecture and corporate identity system.

Project Types

Brand Identity
Creative Strategy
Integrated B2B Campaign
Graphic Design
Art Direction
Direct Mail

Creating a new brand architecture begins by examining how an organization’s growth has expanded its original brand purpose and performance. Our team worked closely with the UGI Energy Services executive and sales teams to not only evolve its original brand framework, but also organize its energy options under four main categories that support this new framework and easily accommodate new options in the future. To activate this new architecture, the firm’s new logo now features a stylized, multi-color “e” that reflects its diverse energy options. Each color represents a different energy division that, bound together, delivers customers a single source for smart, efficient solutions. Our team also produced a comprehensive Brand Standards Guide, new graphic templates, a solution-tailored communications matrix, and internal communications to introduce the new look and system to internal staff and UGI Corporation.


Welcome to the future.

The new brand architecture continues to support UGI Energy Services’ growth and additional energy solutions for its commercial, industrial, government, and residential customers.