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Stainmaster

We put top dog, top of mind.


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THE CHALLENGE


Get retailers excited to sell an innovative new carpet line.


Pet parents need carpet options that won’t stain or fade when accidents happen. Stainmaster’s new Petprotect® carpet line delivered on that promise, but retailers remained cautious about recommending it to their customers. The “same old” sales promotion wouldn’t generate the interest needed to educate retailers and quickly build their confidence.


Project Types

Marketing
Public Relations
Creative Strategy
Graphic Design
Art Direction
Copywriting
Collateral
Direct Mail
Email Campaign
Video/Film
Storyboard/Scripting
Social Media
Search & Display Ads






Our team recommended an integrated campaign with a fresh new look, useful selling points, and worthwhile rewards. This all-new Top Dog competition for retailers included a promotional video followed by postcards, emails, social media, digital paid media, sales collateral, and point-of-sale materials.





THE RESULTS

Participation by Stainmaster® retailers was all but universal nationwide. Retailers wanted to sell it, customers were thrilled, and sales were extremely high—well beyond expectations.




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