We had to make the difficult decision to cancel our largest fundraising event of the year. Instead of hosting a virtual banquet, we chose to partner with Anderson Group to create a well-made and meaningful video to share the stories of the homeless individuals in our community. We believed this would be our best chance of raising the end of year support that we need. This video has been shared on social media, through email campaigns, in churches and local businesses, and in small in-home gatherings. We have already reached thousands with this video, compared to the 800 we would have reached during our in-person banquet.
Development Director – Hope Rescue Mission