Featured case study | Sit, Stay & Save Promotion

STAINMASTER® Sit, Stay & Save Promotion




Greater Reading Economic Partnership

We spoke to businesses without using business jargon.


WATCH THE VIDEOS



THE CHALLENGE


Our client needed to generate awareness and more inquiries.


The Greater Reading Economic Partnership (GREP) is a non-profit organization that leads efforts in the region to attract, retain and grow business. Primarily, GREP works to bring tools and resources to the table to help companies overcome challenges, take advantage of new and profitable opportunities, and enable greater possibilities for success. From B2B referrals and financing to real estate options and assistance with cutting through the bureaucratic red tape, GREP helps both existing businesses and those considering moving or starting a business here in the Greater Reading community. To help them increase awareness in the market and generate more inquiries, AG launched GREP’s most comprehensive marketing campaign in the history of the organization.


Project Types

Marketing
Creative






The cornerstone of the campaign was a series of videos featuring real success stories that demonstrated the kind of support GREP offered. Also, we created a graphic anthem video for the GREP website that communicated their purpose, mission and core values.


"We're proud to be a part of helping our client launch the most comprehensive campaign in the organization's history."

Jeff Phillips , Creative Director



To round out the campaign, AG developed print ads, infographics, collateral and an annual report, which featured additional success stories.






THE RESULTS

GREP is now GRCEDC.

Greater Reading Chamber & Economic Development Corporation.