To help East Penn’s Reserve Power Division relaunch their Fahrenheit line of batteries, we conceptualized, wrote and designed trade ads targeted to two specific audiences that let the product's amazing features and attributes speak for themselves. Additionally, we developed a trade ad for their Motive Power Division that completely refreshed and reinvigorated the look and feel of their print initiative, helping them stand out and drive traffic to their booth at the material handling and logistics industry’s premier global trade show.