Featured case study | Pagoda Award

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East Penn Manufacturing

We provided creative power to an industry powerhouse.



Our client needed a creative refresh to help generate more impact for their battery products in the trade.

East Penn Manufacturing – the largest, single-site lead-acid battery facility in the world – is a family-owned business and has been for more than seven decades. Today, they are one of the world’s leading battery manufacturers with over 8,000 employees and 450 product designs. AG has had the good fortune of becoming one of the limited partners to assist their internal marketing and creative team on projects that require more conceptual thinking and creativity.

Project Types

Creative Strategy
Graphic Design
Art Direction

To help East Penn’s Reserve Power Division relaunch their Fahrenheit line of batteries, we conceptualized, wrote and designed trade ads targeted to two specific audiences that let the product's amazing features and attributes speak for themselves. Additionally, we developed a trade ad for their Motive Power Division that completely refreshed and reinvigorated the look and feel of their print initiative, helping them stand out and drive traffic to their booth at the material handling and logistics industry’s premier global trade show.