AquaSprouts

We increased social engagement 41% by thinking outside the audience.

Growing results

While social media is known for building relationships and brand loyalty, it’s also becoming a productive sales and business development channel.

To make your investment work harder for you, marketing and sales teams need to collaborate on a social media strategy built around:
• The types of audiences they want to attract.
• What these audiences currently believe, assume, and expect.
• Messages that either reinforce or shift these behaviors.

Whether your brand is B2B- or B2C-oriented, the opportunity is the same—to spark new conversations with potential buyers, uncover their needs, and ultimately build new relationships and added revenue.

A good example of how this works is a current social media program our team is doing for a Texas-based company called AquaSprouts. This innovative brand brings the revolutionary principles of aquaponics farming into homes, offices, and classrooms through products that combine fishkeeping and hydroponic gardening. AquaSprouts’ typical audiences had been public educators, people with home aquariums, and/or people who enjoyed outdoor gardening.

However, in developing the firm’s social media strategy, our team identified other consumer beliefs, assumptions, and behaviors that its products could fulfill, particularly during the Pandemic:

THE RESULTS

Reaping the benefits

Building out this content, engaging on several social platforms, and maintaining a consistent presence boosted AquaSprouts’ social engagement, just one factor in a doubling of sales from the previous year.