Since starting Anderson Group in 1987 with her husband, Mike, Linda has specialized in developing competitive brand strategies and positioning so agency clients can propel their brands and visions forward. Her market research, brand platforms, integrated marketing plans, persona development, and campaign strategies help clients find their ideal audience—and reach them strategically. With over 50 industry awards, including being named one of the top 25 distinguished women business leaders in the Lehigh Valley, Linda understands how to impact business success.