To flesh out a better online presence, we first had to develop the Foundation’s brand framework. This detailed breakdown of values, needs, goals, and attitudes told us what the Foundation's core messaging should be, as well as how to communicate that messaging to different audiences.
With that framework in hand, we were able to build and design the Foundation’s entire website, including its responsive design (so it could be viewed clearly on mobile devices), content management system (so content could be uploaded and changed easily), custom blog, recipes section, database engine, and news feeds.