Featured case study | Brand Campaign

Seasonal Brand Campaign




PA Americana Region

We created a destination to market a destination.


SEE THE WORK



THE CHALLENGE


Our client renamed itself and needed fresh new marketing & branding to match.


Pennsylvania’s Americana Region (previously known as Go Greater Reading) asked AG to help create a fresh, new brand look for their new name. We centered our efforts around the design and development of new landing pages that would showcase all the things to do, places to go, and events to see during each season.


Project Types

Marketing
Creative






We also worked collaboratively with their team to implement a new seasonal marketing strategy, including an email program and digital ads.