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New Global Website




Armstrong Flooring

We brought new meaning to making impact.


WATCH THE VIDEO






THE CHALLENGE


Our client needed a better way to tell the story of the superiority of Diamond10™ Technology.


Diamond10™ Technology is a patent-pending innovation from Armstrong Flooring that harnesses the properties of real diamonds to create the highest scratch, stain and scuff resistant Luxury Vinyl Tile (LVT) flooring in the industry. Armstrong approached us to help them launch this revolutionary technology at two leading industry trade shows – GlobalShop in Las Vegas and NeoCon in Chicago – for two key audiences, commercial office and specialty retail.


Project Types

Marketing
Creative






For the events, we not only designed and developed Armstrong’s full-scale booth and graphics but also produced an attention-grabbing, crowd-drawing demonstration video that captured the supreme durability and stain/scuff resistance of Diamond10™ Technology in a scenario that many of us can relate to.