Featured case study | Social Media Content

Social Media Content








Establish a favorable image and reputation.


Strategically align your marketing and PR initiatives to establish, enhance and protect the image and reputation of your company among the audiences that matter to you. Our PR team works to get you connected and engaging with relevant audiences, media and influencers. We ensure you're prepared for any situation and collaborate on sound media relations platforms and content strategy, so that you can be in front of key audiences with shareable content and the right messages at the right time.











Media Relations

Media Relations


Using the latest technologies in media research and monitoring, we pay careful attention to which reporters and bloggers are talking about the issues that matter to our clients – across any medium. Through relationship building and deliberate pitches with target media, we position our clients as reliable and responsive resources for relevant information, interviews, written, or graphic content that can make their job easier and their story compelling, and your brand more credible.

  • media research
  • list development
  • message strategy and pitching




Media Training


Strong interviews start with strong messaging and deliberate delivery. That’s why we develop talking points for interviews and educate clients on the best practices for delivering their key messages to the media. To help the spokesperson maintain control in the interview, we provide media training and messaging to help them confidently and comfortably interact with the media.
 

  • training sessions
  • development of scripts and talking points
Media Training




Content and Thought Leadership

Content and Thought Leadership


From conceptualization through execution and placement, we create content that positions our clients among their target audiences – from releases and articles to case studies and thought-leadership white papers. Producing interesting content helps puts our clients at the forefront of their industry to build trust, reliability, and authority for clients’ products and services.

  • content creation (articles, white papers, press statements, blogs)
  • editorial planning
  • seminars & webinars




Launches & Events


Increasing visibility and generating buzz is mission critical when clients need to drive traffic to events or drive sales for a new product launch. We have an integrated approach to content development, media relations and garnering media coverage to get attention.

  • press releases and media advisories
  • media monitoring
  • distribution and wire services
Launches & Events




Crisis Management

Crisis Management


When our client faces a crisis, we band together to help clients assess the situation, navigate the challenges and minimize the damage in the media and public’s eye across traditional news outlets, digital media, and the social sphere.

  • industry research
  • key messaging
  • crisis planning, development and execution
  • reputation management




Social Media Relations and Management


To reach key audiences, we organically build a fan base for clients, ensuring they reach the most passionate and loyal followers of their products and services. Once we develop the strategy designed to meet their goals, we research specific trends, develop content, monitor and engage in online conversations and optimize the results.



  • strategy development
  • internal social audit
  • competitor, audience and influencer scanning
  • content development and scheduling
  • management and implementation
  • partner and influencer engagement and monitoring
  • influencer marketing
Social Media Relations and Management




See how we create impact for our clients.

View Our Work

See how we create impact for our clients.

View Our Work