Featured case study | Strategic Brand Development

Strategic Brand Development






About Us

We help you reimagine, influence, and shape your future.




Successful customer-centric businesses don't rely solely on WHAT their customers are doing via clicks, big data, or observed buying patterns. They also seek to understand WHY those things are happening; that is, what attitudes, habits, beliefs, and preferences influence their customers' decisions.

As behavioral marketing experts, we help clients blend the relevant marketing, behavioral science, and change management principles they need to improve marketing effectiveness, increase their profits, and better manage or even lower their marketing costs.





Our Capabilities


What We Do Best


These days, change happens fast and often when you least expect it. What value would you gain by having an experienced team help you analyze a situation, weigh solutions, and implement them quickly? That’s what our team does best. We look at our clients’ issues through a fresh, behavioral marketing lens, work creatively and collaboratively, and tackle challenges one-by-one, large and small.




What We Do Best


We’re consumers, brand strategists, behavioral marketers, designers, digital wizards, writers, videographers, problem solvers, data analysts, social butterflies, and fun to work with.

Meet our team

We’re consumers, brand strategists, behavioral marketers, designers, digital wizards, writers, videographers, problem solvers, data analysts, social butterflies, and fun to work with.

Meet our team


Anderson Group is a diversity supplier, woman-owned and certified with The Women’s Business Enterprise National Council (WBENC).

We are a proud member of the PA Bankers Services Corporation Select Vendor Program.

Certified as a SBA/WOSB; Women Owned Small Business

Awarded 2-time recipient of the Inc 5000 Fastest Growing Companies

We've been in business for more than 30 years and understand the value of close working relationships.



"Anderson Group is a trusted partner that my colleagues and I rely on for creative ways to showcase our brands and our products."

Dana Forsyth , Director of Brand Marketing, Spectrum Brands Pet LLC